Online fashion retail is fast becoming the next battlefront for India’s growing e-commerce startups. With two of the biggest Indian e-commerce companies — Flipkart and Myntra — preparing to merge as part of $330 million deal, rival Snapdeal is now pushing aggressively to get its piece of action in the online fashion retailing space.
Less than two months after eBay invested around $134 million in Snapdeal, India’s biggest e-commerce marketplace is putting some of that funding to use by acquiring fashion products discovery site Doozton, a bootstrapped startup, which is less than a year old.
The companies have not disclosed the financial terms.
E-commerce in India is booming, as more consumers get online and the so-called « aspirational middle-class » looks to increase spending on fashion products. And while the market for e-commerce in the country is quite price-sensitive, fashion products are still able to attract premium. Doozton helps…
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