Three administrators participated in a discussion Tuesday on integrity and the commercialization of college athletics – Ohio Valley Conference Commissioner Beth DeBauche, Kentucky athletic director Mitch Barnhart and former Big 12 commissioner Dan Beebe.
Many athletic departments are flush with cash thanks to multi-million dollar TV deals. Conferences have started their own networks and coaches’ contracts continue to soar.
Now athletes are demanding their fair share.
Barnhart says the issues didn’t develop overnight. Beebe says realignment only increased students’ desires for their share of the money generated.
While DeBauche sees the current crisis as an opportunity to make college athletics healthier than ever, the panel also agreed the question now is how to do that.
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