Shoppers tracked in stores by phones

Global News

TORONTO – Before store owner Melissa Davis started using mobile analytics, she didn’t know much about her customers shopping habits aside from how many came into her trendy sneaker shop each day, and how many of them bought a new pair of kicks.

But after signing up last September with Toronto startup Physicalytics, Davis can now tell you the number of people who walk past her Ugly Dukling store at 3 p.m. on a Tuesday, how long the average customer lingers at the window display, and how many times they’ve shopped there.

Using wireless Internet and Bluetooth technology linked to consumers’ smartphones, retailers can now track shopping patterns the same way online retailers have done for years.

The data has helped Davis make key decisions on staffing schedules, what shoe lines to carry and how to make the most of her store displays.

« I realized what colours and styles that…

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