Long live the Apple line


They were a staple of the nightly news. An icon of the post PC era. A punchline for Samsung ads.

And now their days are over. Or at least that what the headlines say:

  • Angela Ahrendts: ‘The Days of Waiting in Line’ at Apple Stores Are Over (MacRumors)
  • Apple retail chief: No more long lines (AppAdvice)
  • The days of long lines at the Apple Store are over (Fortune)


Only trouble is, that’s not what Apple retail chief Angela Ahrendts said. The headlines left out a phrase:

The days of waiting in line and crossing fingers for a product are over for our customers. The Apple Store app and our online store make it much easier to purchase Apple Watch and the new MacBook. Customers will know exactly when and where their product arrives. (Emphasis added.)

The former CEO of Burberry isn’t promising to…

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