Dell continues to raise the stakes in the increasingly vicious war for control of the $1 trillion market for IT services. The technology company this week announced an aggressive advertising and marketing campaign designed to win the hearts and minds of IT professionals around the globe, asking the question, “Are you Future Ready?”
Vague as that might seem to most people outside the server room, the question is aimed at the millions of IT professionals grappling with the rapid, transformative changes impacting their businesses. The shift to cloud computing is shaping up to be a multibillion-dollar headache for many companies. It’s bound to grow even more intense in the coming weeks as Microsoft [fortune-stock symbol=MSFT »] ends support for its Windows 2003 server, forcing millions of customers to either upgrade or face potential problems with security and software compatibility down the road.
Dell hopes to get out the message that…
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