Facebook now boasts 40 million active small business pages, the company announced this week. Almost all of the 2 million who advertise on the platform are small business owners, up from 1.5 million last year.
Facebook defines an active small business page as a profile that has posted information in the last 28 days. Facebook said it had 30 million active small business pages last June.
The social media company has been on a full-court press to keep business owners happy. It’s set to unveil a chat function, for instance, that offers « live one-on-one support, so businesses can ask questions and get the answers they need, in real time, » a Facebook spokesperson told Fortune.
« I think [small business owners] are realizing . . . Facebook is not just a social media marketing channel, it’s a real mainstream marketing solution, » says Dan Levy, Facebook’s vice president of small business.
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