This company streams live sports events to virtual reality. Here’s how

Fortune

Sports fans will soon be able to watch NBA, NHL, and NASCAR sports events and live concerts without leaving the house, in 360-degree virtual reality.

NextVR, a virtual reality company founded in 2009, captures live-action content (e.g. live sports, news, music, awards shows, nature, etc.) and transmits it directly to consumers’ VR devices. NextVR is set up to work across any existing VR platform, including Samsung Gear VR, HTC Vive, Sony Morpheus, and Oculus Rift.

NextVR began by jointly testing its technology with organizations like the NBA, NHL, and with broadcasters such as ESPN, Turner Sports, and Fox Sports. In many cases, the company is now moving beyond testing to first VR market executions in sports.

According to Gene Munster, senior research analyst at Piper Jaffray, the opportunity for sports leagues and concert promoters is open-ended as VR grows over time. He estimates that just for the NBA, VR revenue…

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