App Annie Acquires Mobile Measurement Service Mobidia


Mobile app intelligence platform App Annie is today announcing that it has acquired Mobidia, a mobile measurement service that was one of the earliest app usage data providers on the market having entered that space in 2012. The company, founded in 2004, had one of the largest datasets on mobile app usage and intelligence, having tracked hundreds of thousands of apps and mobile networks worldwide.

The companies declined to provide the financial details of the deal, but it’s a mixture of cash and stock. Mobidia had raised just over $16 million in outside funding over the years, according to CrunchBase. We understand also that the final acquisition price was not a huge number in comparison to the big asset this deal brings to App Annie.

Mobidia’s Vancouver headquarters will now become App Annie’s 12th global office, App Annie Canada.

As part of the agreement, Mobidia’s team of 30 will…

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