Box CEO Aaron Levie On Box’s Multi-pronged Growth Strategy

TechCrunch

Box CEO Aaron Levie talked about his company’s multi-pronged growth strategies with TechCrunch’s Alex Wilhelm today at TechCrunch Disrupt NY. The strategy involves building access to vertical markets, letting customers and partners build applications on top of Box and embedding Box in applications to take advantage of Box services.

The first part of Box’s strategy involves Box for Industries, which the company announced last year at its BoxWorks customer conference. Over the last six months or so, Box has been working with partners to create vertical solutions by industry, recognizing that Box and its various components only get these specific businesses part of the way.

It has also recruited a bunch of executives for these specific verticals so that it has people in charge who are familiar with the needs of these industries and also have contacts within them.

Just last month at BoxDev, it announced a new product called Box Developer…

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