Consumer Drone King DJI Raises $75M To Build lndustrial UAV Developer Platform


How will DJI keep its drone hardware business from being commoditized by cheap knockoffs? By fostering a drone operation software developer ecosystem with a new $75 million growth equity investment from Accel Partners.

DJI may build variations of its drones for agriculture, oil & gas, mining, and other commercial tasks. But to make sure its drones can handle a much wider variety of use cases, it wants to invite developers to create software to customize its drones for niche use cases. The DJI platform could keep customers locked in to it drones rather than going with whatever’s cheapest.

DJI Phantom 3

While Accel and DJI didn’t disclose the valuation of the fundraise, The Wall Street Journal reported that the company was in talks to raise money from Accel or Kleiner Perkins at a valuation north of $10 billion. However, Fortune’s Dan Primack tweeted that his sources say the valuation is closer to $8 billion.

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