DigitalGenius Brings Artificial Intelligence To Customer Service Via SMS


Imagine you’re dreaming of buying a new car. You see a commercial on TV with a phone number where you can text your questions, but the answers aren’t coming from a human. They come from a smart system fueled by artificial intelligence and natural language processing (NLP).

That’s what DigitalGenius, which presented onstage at Disrupt NY, can do. The tool carries on a human-like conversation with people via SMS. As you ask questions, the system walks you through the sales funnel to the point, in the case of a car, it could direct you to a dealer in your area.

The platform is made up of several artificial intelligence modules. It analyzes the question, then directs it to the correct one.

« We have a questions classification system based on neural networks and deep learning  trained to understand questions, » company president and chief strategy officer Mikhail Naumov explained. « The algorithm understands it’s…

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