Elance-oDesk Rebrands As Upwork, Debuts Slack-Like Chat Platform

TechCrunch

A new chapter starts today for Elance-oDesk, a platform where 4 million businesses connect with 10 million knowledge worker freelancers to fill contract jobs. More than a year after the two competitors merged to form one freelancer powerhouse, and five months after raising $30 million, it is finally rebranding under a new name, Upwork.

And with the new name comes a new platform, which adds a new mobile app, new search algorithms, faster processing and a real-time chat service — a completely free product that Upwork’s new CEO Stephane Kasriel describes as a « Slack killer. »

Kasriel took the CEO reins of the Mountain View-based company two weeks ago but has been with the company since 2012, and he says that Upwork has spent the better part of the last year working on the new platform and adding the new real-time features that the company thinks will set it apart from the rest of…

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