Mark Pincus Is Back — And His Vintage Management Style Might Be, Too


About two years ago, Mark Pincus brought on former Xbox executive Don Mattrick to run the company, and he took a step back. This was actually a tremendous surprise to the industry.

Pincus has a reputation of being a bit of a micro manager and is not often able to delegate responsibility or empower his lieutenants. It was seen as a change in direction for Zynga, which became one of the most successful gaming companies in the world on the strength of its Facebook games. It seemed the company would go from an analytically driven social gaming company driven by virality to, essentially, a more traditional gaming company in the vein of Electronic Arts and Activision-Blizzard.

Then, in a very unsurprising move, Mark Pincus came back and took over the company about two years later; Mattrick left last month. Pincus’ attempt at divorcing himself from the company was unsuccessful — though he certainly had…

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