WeWork’s Adam Neumann On The Importance Of Community, Which Helped Build A $5 Billion Business


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WeWork co-founder Adam Neumann said the word « community » at least a dozen times onstage at TechCrunch Disrupt NY. It’s a mantra of the company that he kept hammering away over and over and over — and, unsurprisingly, that part of WeWork’s massive network of co-working spaces seems to be one of the driving forces of the company’s success. It turns out that’s a good business too; as part of WeWork’s most recent financing round, the company raised $5 billion.

For example, as one of its many measures to see if it’s building a strong community in its spaces, WeWork put cameras in its buildings to track whether people are using common areas, like conference rooms. Its community managers are also incentivized to solve problems quickly and facilitate meetings between community members.

« The one thing we learned about community, you can’t force community, » he said on stage. [Everything] has been organic, we’ve given it five…

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