Some Spider Adds Salon’s Blake Zeff To Its High-Profile Hires

TechCrunch

Some Spider, the digital media startup created by Quidsi co-founder Vinit Bharara, has been bringing on some big names from the media world, including The New York Times’ chief technology officer Rajiv Pant and its digital head Paul Smurl.

Yesterday it announced that it has hired Blake Zeff, former political editor at Salon.com, to be the editor in chief of Cafe.com.

The company plans to relaunch Cafe.com as a political site this fall. Bharara (pictured above with Zeff, Smurl and Jill Smokler, editor in chief of parenting sites Scary Mommy and The Mid) said the goal is to create a site that talks about politics in a way that’s « not about the horse race, not about the nontroversies, » but is instead focused on substantial issues and how they affect readers.

It’s not the most obvious step after acquiring ScaryMommy and launching The Mid. But Bharara said…

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