Not unlike past partnerships with artists like Jason Derulo, Tinder and Zedd are working together to create a special profile for Zedd that is pushed across Tinder’s network of U.S. users. In this case, however, folks that swipe right on Zedd will be sent a link to purchase his new album (as a digital download) for $3.99.
Tinder confirmed to TechCrunch that this isn’t a revenue-generating partnership but rather a marketing play to give users exclusive access to cool people and products. Like Zedd and True Colors.
Tinder has been actively moving into the world of advertising and marketing, launching an ad for Bud Light’s #WhateverUSA that is specific to Tinder. Tinder says that this doesn’t fall under their proper advertising product, but the idea of…
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